http://www.avclub.com/articles/even-newer-even-more-serious-mtv-movie-awards-are,93340/
Do Award Shows themselves have a genre? After all, in one of my recent posts, I alluded to the idea that The Oscars are a bit genre-confused with a comedic structure for a comedy-allergic set of nominees and winners. Perhaps the reason that so many award shows can exist is that they each have their own native genre. That is not to say that you will find the average American watching a "comedy" award show, or a "horror" award show, but instead, like television, award shows have their own genres unique to them.
In reference to this article, teen blockbuster was always the genre of the MTV Movie Awards. In its hay day, PG-13 Summer Blockbusters like Spider-man swept the awards, and some of the categories themselves suggest the types of movies expected to win. For example, both Best Villain and Best Kiss are categories, so obviously, a film about characters fraught with inner demons or living celibate lives are not the target.
What does it mean then when an Award Show changes its outlook. If the Twilight movies no longer can even hold the MTV audience, then what happens to the teen romance? Does the shift in the genre of MTV's Award Show imply a shift in the attitude of its target audience? Perhaps now, the idea of R-rated movies is not so repulsive to parents. Maybe the teen demographic has more self respect that allows a Django Unchained to be nominated in these awards.
It would be interesting to investigate the shifts in choices of the different award shows overtime. After all, they represent what society deems as high quality, and the way genre plays in and out of this is interesting. At one time, Westerns could dominate Oscars, but now it takes Tarantino at the helm for any consideration at all.
No comments:
Post a Comment