Disney is often given a lot of flack for trying to take
advantage of every potentially profitable venture that it may have within its
grasp, whether in licensing, merchandising or franchising. That being said, it
can do so with admitted aplomb, because it is one of the few companies in the
world with such a far-reaching influence—and control.
Coming off of its success with the television series Once Upon a Time, Disney has decided to
once more tap into its large arsenal of characters and revitalize them through
another television serial. However, instead of the iconic cast of princesses,
Disney will be channeling its newly adopted Marvel identity through the
upcoming television show, S.H.I.E.L.D.
on ABC. When television is made for the sake of being a licensable gold mine, does
it also subliminally alter the inherent intent of the show’s message? Furthermore,
will these kinds of industry maneuvers create a new category of big studio
syntax to arise?
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