Tuesday, May 14, 2013

Disney turns away from hand-drawn animation

http://www.guardian.co.uk/film/2013/mar/07/disney-hand-drawn-animation

The article states "Disney, the Hollywood titan which brought the world classics such as FantasiaBambi and Snow White and the Seven Dwarfs, has admitted it has no current plans to make hand drawn animated films." This is quite a shocking news from Walt Disney Animation Studio, as the entrepreneur of the feature length animated films, because it is their own legacy that brought success and fame. 

However, "Unfortunately 2D became the excuse for poor storytelling," said Lasseter, who pioneered the CGI animation revolution with Toy Story in 1995. "The general consensus was that audiences did not want to watch hand-drawn animated films, which is of course completely ridiculous. The day I stepped in we got in touch with these guys and set about bringing back the artists that Disney had laid off." 

This is a viable argument in that perhaps Disney, as a separate genre, should not make a distinction of whether it is 2D or 3D animation that makes a difference. Looking at the Disney Renaissance Era, it was the Broadway Musical brought together with animated characters, romance, comedy, and drama mixed together. This was the Disney syntax, and in recent decades, Disney has detoured from this route. Perhaps, the audience is now expressing the nostalgia or that 2D animation mixed with the Disney musical syntax.

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