Several recent articles in the LA Times have dealt with new shows being featured on "online channels." Although these online channels are not a new concept, they are becoming more and more popular every day.
This particular article discusses the up and coming online channel called Shut Up! Cartoons, to be featured on YouTube, debuting April 30th. This channel will feature 18 original animation series, including "Krogzilla gets a job" and "Pubertina." It is targeted at teens and young adults and is "the latest example of how the Internet is emerging as an increasingly important breeding ground for animation." Successful online video distributors, such as Yahoo and YouTube, are using online animation and other series to generate more advertising dollars and attract new viewers to their site.
So here's what I'm wondering: how are these blooming online channels going to affect genrefication, if at all? Is the same genre going to be able to exist both in an original online series and an original television series, or are they going to draw such different audiences that they are morphed to seem like two way different things, and thus eventually two different genres? Hmmmmm....
View the article here: http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/the-internet-sprouts-a-new-crop-of-animated-series.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+newsandbuzz+%28News+%26+Buzz%29
1 comment:
I love that you posted this because it is actually at the forefront of Nickelodeon's concerns right now. A few weeks ago, Cyma, the president of Nickelodeon as a whole, came to speak at the animation studio for the first time in years (such a privilege!) and she talked about the growing challenge of dealing with On-Demand, YouTube, and Netflix. She talked about how Nick loses it's branding power with all these new medium and they are very concerned about that (for example, say you're looking for a preschool show on Netflix, it'll take you to a page that has all preschool shows listed A thru Z instead of saying "Nick Jr.," and thus the networks lose power). Research does show that the current generation of children are, moreso than even our generation, plugged into multiple modes of media (multitasking) for more hours than before. So navigating the transforming use of technology is indeed a challenge that I think will change the genrification process in that networks are going to perhaps change their shows and practices (in what ways, I cannot reveal, but nickelodeon is certainly trying some ideas).
Post a Comment